Suz coaching a client in the garden outside SF Studios

One-on-one coaching

ICF-certified life coaching in Hampstead.

Awareness is where change begins. Action is where it happens.

Coaching with Suz bridges the gap between knowing and doing. She helps you uncover the patterns shaping your life, understand what's getting in your way, and create a practical plan for change. With ongoing support and accountability, you'll build the confidence and consistency to follow through.

Coaching that creates real change

We all reach moments in life when we know something needs to change, but we're not sure how to move forward.

Sometimes it's a difficult decision. Sometimes it's a major life transition or a health challenge. Sometimes we simply feel stuck. We're often too close to our own lives to recognise the patterns shaping our decisions, behaviours and relationships.

A coach doesn't tell you what to do. They help you see what you can't always see yourself, ask better questions, challenge your thinking and support you to follow through.

Suz's whole-person approach goes beyond goals and mindset alone. Together, you'll explore how your health, relationships, work, stress, habits and life experiences all influence one another. By understanding the whole picture, you'll gain the clarity, confidence and accountability to create meaningful, lasting change.

When coaching can help

Coaching may be right for you if you:

  • No. 1Feel stuck despite knowing something needs to change.
  • No. 2Are ready to invest in creating meaningful, lasting change.
  • No. 3Are navigating a significant life or career transition.
  • No. 4Want greater confidence, purpose or direction.
  • No. 5Need clarity before making an important decision.
  • No. 6Imposter syndrome.
  • No. 7Struggle to follow through on the changes you want to make.
  • No. 8Feel mostly exhausted, flat despite being 'successful'.
  • No. 9Keep repeating the same patterns or behaviours.
  • No. 10Avoiding, struggling with conflict and any form of criticism.
  • No. 11Need someone to challenge, support and keep you accountable. (feeling alone yet not able to find some-one who is 'on your level', who 'understands you').
  • No. 12Zero energy and very little motivation outside work for relationships, hobbies, quality time for self - a poor relationship with time and energy.
  • No. 13Feeling there is more to life than the one you live right now. But never wanting to spend the money on yourself as you feel you ought to be able to do it by yourself and signing up with a coach is an indulgence, you can rather spend the money on something else…

What to expect

What we might explore together

Every coaching journey is unique, but people often seek support with:

No. 1

Career & Leadership

Career decisions, promotions, confidence, workplace challenges and finding greater fulfilment.

No. 2

Life Transitions

Parenthood, retirement, divorce, relocation, empty nest, health diagnoses and other major life changes.

No. 3

Relationships

Strengthening communication, navigating conflict, setting healthier boundaries and improving connection.

No. 4

Health & Wellbeing

Creating healthier habits, managing stress, recovering from burnout, improving work-life balance and making lasting lifestyle changes.

No. 5

Personal Growth

Building confidence, overcoming self-doubt, increasing resilience, breaking unhelpful patterns and living with greater intention.

What we focus on

We'll look beyond your goals.

Together, we'll explore...

  • Your health.
  • Your relationships.
  • Your work.
  • Your stress.
  • Your habits.
  • Your energy.
  • How you move.
  • Your values.
  • The patterns you keep repeating.
  • And the life you're trying to create.
  • Because none of these exist in isolation.
  • Real change begins when you understand the whole picture.
  • What am I avoiding
  • What am I colluding with
  • What am I afraid of?

Built around you

From where you are... to where you want to be

  • FromFeeling stuck
    ToMomentum and meaningful change
  • FromOverthinking and indecision
    ToClarity and confident action
  • FromSelf-doubt
    ToGreater confidence and self-belief
  • FromBurnout and overwhelm
    ToBalance and resilience
  • FromReacting to life
    ToLiving with intention
  • FromKnowing what to do
    ToConsistently following through
  • FromRepeating old patterns
    ToCreating healthier ones
  • FromSurviving
    ToThriving and flourishing
  • FromOne day I will
    ToToday I am....
  • FromNot feeling good about myself
    ToHaving real compassion and love for myself
  • FromMaking excuses
    ToBeing accountable
  • FromBlaming others
    ToI can do 80% better
  • FromHarbouring resentment, jealousy, feeling bitter (victims)
    ToI am a success, I embrace success for all. Others inspire me

Fulfillment comes from living in alignment with what matters most. Coaching helps you recognise what's truly important, make conscious choices and create a life that reflects your values rather than your obligations

Previously, I used to DO in order to BE. Today, my BEING is the foundation of all my DOING. The world I live in, everything I do, none of it makes sense if I'm not my centered self.
Suz Ferreira

How coaching works

Coaching that's tailored to you.

Some people need support through a specific challenge. Others benefit from a series of sessions to navigate a period of change. Here are some options :

Option 1

One-Off Coaching Session

Ideal for gaining clarity around a specific challenge, decision or opportunity.

Option 2

Coaching Series

A structured series of sessions designed to help you work towards a particular goal or navigate a significant life transition.

Option 3

Ongoing Coaching

Long-term coaching for those wanting continued support, accountability and deeper personal growth.

Real outcomes

People who stuck with us

From recovering after surgery to feeling stronger at 75 - These are the verified stories of people who came to SF Studios and didn't just heal, but transformed - including some who have been moving with Suz for the better part of a decade

Osteopath Chris is brilliant with pain management, providing many different hands-on treatment alternatives. He also addresses the sources of discomfort focusing on how pain can be reduced for long term benefits. His approach is holistic with a strong emphasis on natural methodologies, focused a lot on nutrition and gut health. I enjoy seeing Chris as he always makes me laugh and I feel so much lighter and easier after our sessions, taking action points to implement at home for long term wellbeing.

Joana Čižinauskaitė

WellnessPain • Osteo with Chris

Domenico is an absolute star! I have tried many massage therapist in the past but never had such a great experience before. Finally someone knowledgeable who gave a sensible explanation why my neck and shoulders are rock solid from the stiffness and why I am having recurring lower back pain. He does not only treat the muscles that need softening but look at the body as whole. He gave really useful advices for every day life, what and how to do differently. (posture,exercises,etc.) He is very competent at what he is doing and I wouldn't call him a massage therapist… He is something much greater than that.

Nora Petracs

Wellnesslong-term client

Domenico at SF Studio is the most knowledgeable and effective massage therapist I have ever met and my goto person for maintenance, pre- and post race leg massage as well as for treating niggles and pains caused by my high-volume training for long distance and mountain running competitions. Domenico truly understands the issue he is presented with. He has a truly holistic and tailored approach to the individual needs and, making use of the most relevant of the variety of techniques he masters, he has always been able to provide long lasting and effective solutions to my issues, which have ranged from DOMS, to ITB pain, tendon and muscle contractions. I have recommended him to friends and acquaintances as I have the utmost confidence in his expertise and experience.

Roberta G

Wellnesslong-term client

Our story

Meet Suz

Suzanne Ferreira is the Founder of SF Studios London and the Authentik Wellness online platform, and an experienced Physiotherapist (BPhysT), Movement Specialist (APPI), Co-Active Coach (ACC) and TIR Practitioner.

For more than 25 years, Suz has helped people recover from injury, overcome pain, restore movement and create healthier, more fulfilling lives. While her expertise spans physiotherapy, movement, rehabilitation and coaching, it is not her qualifications that people remember most.

What truly sets Suz apart is the way she sees people. But even more so, the way she makes people see themselves. She has an exceptional ability to recognise strengths, potential and possibilities long before her clients see it in themselves. Her unwavering belief in what people are capable of has a remarkable effect – it becomes difficult not to believe in yourself too.

Suzanne Ferreira, founder of SF Studios London

Suz instinctively connects the dots between physical symptoms, movement, emotions, mindset and lifestyle, often uncovering what others have overlooked. Clients frequently describe the experience simply: "She just gets it." By helping people understand not only what is holding them back, but why, she creates clarity, confidence and a clear path forward.

Known for her warmth, honesty, playful energy and relentless curiosity, Suz brings together evidence-based practice, deep intuition and a lifelong commitment to learning. Her purpose is not to make people dependent on her expertise, but to help them rediscover their own capabilities and leave stronger, more confident and better equipped for whatever comes next.

What it costs

Coach pricing

Most coaching journeys begin with a free 15-minute initial conversation, no card, no commitment. After that, sessions are booked individually.

Most popular

6x session coaching package

£1080

Six one-to-one coaching sessions • with Suz or Hollie

TIR initial session

£264

One-to-one with Suz • 120 minutes

Book now

TIR follow-up session

£262

One-to-one with Suz • up to 90 minutes

Book now

TIR Recovery Package

£1050

4 sessions, around 90 minutes each • typically 10-14 days to complete • in person or online

Buy now

See all pricing

FAQ's

Frequently asked questions

Do I need to know exactly what I want coaching for?

Not at all. Many people come with a general sense that something needs to change rather than a specific goal. The first consultations are designed to create that clarity, together you'll uncover what matters most and shape the direction from there.

How many sessions will I need?

It depends on what you're working towards. Some people gain what they need from a single session; others choose a structured series or ongoing coaching. After your free initial conversation, Suz will recommend a format, and you're never committed beyond the sessions you book.

Is coaching different from therapy?

Yes. Therapy often focuses on healing and processing the past; coaching is forward-looking, it helps you understand your patterns, make conscious choices and take action towards the life you want. Where deeper support would serve you better, Suz will say so.

Is coaching confidential?

Completely. Everything you share stays between you and your coach, in line with the ICF code of ethics.

Can coaching be combined with physiotherapy or the Signature Wellness Programme?

Yes, that's one of the strengths of SF Studios. Coaching is woven through the 3-month wellness programme, and many clients combine it with physiotherapy or movement so that body and mind are worked on together.

Ready to start?

Begin with a free 15-minute conversation, no card, no commitment.